NAMM Defined

NAMM, the National Association of Music Merchants (NAMM), commonly called NAMM in reference to the organization's popular NAMM trade shows, is the not-for-profit association that unifies, leads and strengthens the $17 billion global music products industry. Our association—and our trade shows—serve as a hub for people wanting to seek out the newest innovations in musical products, recording technology, sound and lighting—everything you need to enhance and grow your business, presentation or event! Founded more than a century ago, NAMM proudly represents a worldwide community of people who are passionate about what they do and provides them with the tools, learning and business environment they need to do it.

The Model for Industry Growth—The History

Before there was an industry or an association, there was a belief…in music. That belief led to a mission: to unify, lead and strengthen the global music products industry and increase active participation in music making.

More than a century later, that mission has attracted a growing, thriving worldwide community of thousands of deeply passionate, talented companies that make, buy and sell the instruments that allow millions of people to make music. That community is called NAMM, the trade association of the international music products industry.

NAMM is able to support the association’s mission with a business model based on a circle of benefits that promotes industry growth. The circle begins with the revenue derived from NAMM’s trade shows, which is channeled back into the industry through the NAMM Foundation’s funding of industry charities and in the form of advocacy and market-building programs and initiatives, further increasing public awareness. This leads to increased demand of music products, growing the industry and, ultimately, promoting trade show growth, which completes the circle. To support individual Members, NAMM offers industry education through NAMM University, publishes valuable one-of-a-kind statistical reports, and brings the industry together at events and global meetings.

Founded in 1901, NAMM has been the engine driving the music products industry, enabling both large and small businesses to maximize productivity and reduce the costs of doing business. With more than 9,000 Members in the United States and 100+ other countries, NAMM is ultimately dedicated to expanding the market and giving people of all ages the opportunity to experience the proven benefits of making music.

NAMM Headquarters
5790 Armada Drive
Carlsbad, CA 92008
(760) 438-8001
info@namm.org