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NAMM Trade Show Badge Allotment Policy Statement

NAMM Shows are trade-only events held annually to assist the association in fulfilling its mission to unify, lead and strengthen the international music products industry. This document is designed to explain the badging policy and allotments for NAMM Member companies wishing to participate in NAMM trade shows.

Trade show badges are required and must be visible at all times while inside the convention center. You must wear your appropriate-colored show badge, based on the following badge categories:

RED: Exhibitor, Manufacturer Rep.
BLUE: Buyer, Distributor Buyer, Retail Employee
YELLOW: Visitor, Non-Exhibiting Manufacturers
BLACK: Artist
CLEAR: Media
GREEN: Exhibitor Employee, Industry Associate

A Word about Visitor Badges
Because NAMM has a rich history rooted in the importance of family, a tradition at the trade shows has been that each employee attending the show for business reasons has also been allowed to invite a spouse or family member to be a part of the excitement of the show. Visitor badges are not for industry colleagues or friends.

BADGE ALLOTMENTS BY CATEGORY

Retail Members (Blue Dealer badges)

1 blue Buyer or Retail Employee badge for each employee + 1 Visitor (spouse or family member) per employee based on employee count

Exhibiting Commercial Members (Red Exhibitor badges)

8 red "E" (Exhibitor) badges* for the first 100 sq ft, + 2 for each additional 100 sq ft purchased***

1 green "S" (Employee) badge per employee** (Note: This total number will be minus the number of Exhibitor badges requested)

Either 1 yellow "V" (Visitor) badge or black "A" (Artist) or green "Associate" badge per employee

Manufacturer Rep (Red Rep badges)

1 Manufacturer Rep badge for each manufacturer + 1 Visitor (spouse or family member) per employee

Non-Exhibiting Commercial Members

4 Non-Exhibitor badges total

Badge allotment is for the employees and invited guests of NAMM Member companies only

*Note: Attendees with a red Exhibitor badge have the ability to remove product from the show floor and access the show outside of normal show hours. Because of this, the exhibitor badge allotment may not be used for dealers, distributors or end users. Exhibitor badges are not permitted for minors, 17 or under.

**Note: Green Exhibitor Employee badges DO NOT admit the wearer onto the show floor before or after show hours (like red Exhibitor badges), so please plan badge allotments accordingly.

***Exhibitor Badge Allotment Chart:

Booth size (sq ft) Exhibitor badge allotment
100 8
200 10
300 12
400 14
500 16
 
Booth size (sq ft) Exhibitor badge allotment
600 18
700 20
800 22
900 24
1000 26

Other Show Rules:

  • The NAMM Member Company name (as listed in NAMM’s records) will appear on all badges requested for visitors (spouse or family members).
  • There is a $50 replacement fee for any lost or misplaced badges.
  • Forms with fictitious or offensive names will not be processed.
  • Additional badges exceeding badge allotment are not available.
  • No strollers are permitted on the Trade Show Floor.


NAMM reserves the right to refuse admission and revoke any attendee’s trade show badge at any time. Transfer, sale or duplication of trade show badges in any way is prohibited. Matching photo ID is required to gain entry to the trade show floor.

Violation of any of these terms may subject the holder to further action, including but not limited to, confiscation, revocation of the trade show badge, expulsion from the NAMM Show, and civil and criminal prosecution.