Kevin Cranley is the president of Willis Music Company, a 106-year old retailer and publisher based in Florence, Ky. Cranley owns and operates eight music stores in Ohio and Kentucky.

In addition to his work with NAMM, Cranley is a board Member of the Retail Print Music Dealers Association and a trustee of the American Classical Hall of Fame. He also belongs to the Northern Kentucky University College of Business Advisory Council, the American Music Council, the Music Teachers National Association and the American Classical Music Hall of Fame. Cranley is the NAMM Executive Comittee liaison for the Museum of Making Music.