Glenn Holtz was raised in the music products industry. His father, Ed, was a sales manager for Ludwig Drum Company. Glenn spent many years in the industry including as president of Gemeinhardt Flutes for nearly 20 years, and as a sales manager for Selmer. In 2002, he established the G. Holtz Musical Instrument Company and a brand of products called Glenn Edward, which included flutes, piccolos, saxophones, trumpets and tuba. Glenn also played a vital role as chairman of NAMM’s International Foundation for Music Research (IFMR) as well as treasurer for the Midwest International Band and Orchestra Clinic.