New York City NY

Henry Adler helped define the percussion industry with his music publishing company, drum shop and method books.  His amazing life in music began as a drummer during the big band era.  His many gigs and one nighters gained the attention of a friend who encouraged Henry to open a drum studio and music studio in the heart of New York City.  The Henry Adler Music Store near Time Square was an important resource for drummers, both those playing in town and those traveling.  He established the Henry Adler Publishing Company and released a method book he co-wrote with Buddy Rich on the rudiments of percussion, along with the Latin drummer’s guide and method book he wrote w

Bernice Ash began working at the Sam Ash Music Store in New York City in 1947, one year before marrying the founder’s eldest son, Jerry. Bernice and Jerry continued the tradition of keeping the retail store in the Ash family. Bernice is widely recognized as one of the pioneers of the development of the sheet music department, which included purchasing and inventory. As head of sheet music for all of the Sam Ash locations, Bernice has designed methods and procedures that have resulted in great working relationships with the publishers as well as many satisfied customers.

Paul Ash has great memories of his father, Sam Ash, the founder of Sam Ash Music in New York. Paul enjoyed the years he worked with his father and credits him for his knowledge of the music products business. Paul also learned his philosophy of customer care from his father, which he has continued to develop during his long career in the store. Although Sam passed away in his mid 50s, Paul and his older brother Jerry were determined to carry on the name and traditions. With nearly 50 stores in 16 states, the Ash brothers have accomplished their goals.

Jerry Ash recalls his father, Sam Ash, giving him a pocket full of change and sending him off on the subway to New York City to pick up the sheet music orders from the publishers. With nickels for the subway rides and some string for wrapping the bundles, Jerry set off. United Parcel Service and FedEx later replaced his job, freeing him to become one of the best known retail store buyers in history. He oversaw the company’s expansion from one location to over 50 locations including the famed 48th street store in New York City. Jerry Ash was first interviewed for the NAMM Oral History Program on January 20, 2002. A follow-up interview was completed with his wife Bernice by his side on June 6, 2007.

 Sammy Ash was named after his grandfather, the founder of the Sam Ash Music Company in New York City.  Like his grandfather, Sammy has a deep passion and understanding of the music business and although both men faced different challenges in different eras, they both felt customer service was of the highest priorities.  Sammy has played a vital role in the company’s expansion.  He oversaw the purchase of several new store locations and well as the construction of others throughout the United States.

Rod Baltimore has been a music retailer in New York for over 40 years. Much of that time was spent on the famed 48th street music central. Working with brass and woodwinds, Rod has maintained one of the most sought after repair shops in the state and often does work for customers outside the state and country. His career is highlighted by stories of Manny’s Music across the street and Sam Ash as well as the many friends and celebrities he has worked with over the years. Today, Rod is owner of New York Woodwind and Brass Music Company and, yes, you guessed it, it is located on 48th street, New York, New York.

Ernie Briefel played a tremendous role in the wholesaling of musical instruments in New York City, beginning in the 1950s. His understanding of the business and close partnerships have resulted in creative innovations, the establishment of brands, the growth of markets and accessibility to in-demand instruments. While interviewing Ernie, it is clear that the friendships he developed along the way have truly been a key factor not only in his success but also in the enjoyment he has found within the music products industry over his long career.  

Alex Carozza has designed his own reed system for the accordion. The idea came to Alex after years of performing on the instruments and repairing them in his shop, Alex Music, on 48th St. in New York. He opened the shop in the early 1970s after working across the street at Sam Ash. If you ever visit the shop, you may be amazed at the level of craftsmanship. Legendary luthier Carlo Greco works at the bench right next to Alex.  

Tom Catalano opened his music retail store in New Hyde Park, NY after years of teaching and playing guitar professionally. In fact, he was being paid to play guitar professionally while still a teenager. Opening in 1961, Catalano Music became a powerhouse for band instruments sales and a popular center for sheet music, particularly those included in the New York School System’s curriculum.

Henry Goldrich has some of the most remarkable stories in the industry! As the owner of Manny’s Music retail store in New York City, he has seen it all. Playing a vital role in Manny’s world renowned reputation, Henry expanded the product line and promoted up-and-coming innovations, which created a strong celebrity customer base. He related stories of selling guitars and accessories to Jimi Hendrix and amazing in-store clinics with the likes of Buddy Rich!