SXSW. It’s March music madness in the heart of Texas: One city, five days, over 50 daytime panels, 60 clubs, hundreds of artists, and more than 8,000 registrants from around the world. Now in its 21st year, SXSW continues to be a point of convergence for music makers of every type – artists, agents, record label and radio representatives, publicists and press. They come to Austin year after year to meet, greet, hear amazing music of every genre, and conduct crucial industry business. If you’ve been, you’ll want to come back; if you haven’t, now is your chance. Make South by Southwest part of your plans this year.