Member Programs

One of NAMM's many goals is to provide Retail Members with marketing tools and opportunities to help increase store traffic, broaden and strengthen demographics of their customer base, and encourage community involvement through direct-to-consumer marketing. The programs listed below are available in most markets, and they are designed to help drive brand new potential customers into your store.

NAMM's Programs Include:

  • The Wanna Play? Campaign
  • SchoolJam USA
  • Vans Warped Tour
  • Drum Corps International
  • The John Lennon Educational Tour Bus

Recreational Music Making (RMM)

Recreational Music Making (RMM) brings people of all ages and abilities together to make and learn music. RMM is not limited to one specific instrument or style, but brings people together through the joyous act of making music for social benefits and well being. During 2011, NAMM is hosting a series of webinars about various topics in Recreational Music Making that will provide NAMM Members with ideas and concepts to reach and serve new costumers with RMM.

The Wanna Play? Campaign

Wanna Play? is NAMM's national public awareness campaign designed to connect more people with the many proven...

Music For All - Bands of America Season

NAMM and Music for All have partnered once again to support thousands of youth musicians for the 2013 Bands of...

SchoolJam USA

Thanks for your interest in School Jam USA. After careful consideration, NAMM has discontinued production of School...

The John Lennon Educational Tour Bus

The John Lennon Educational Tour Bus is a full recording studio and video suite on wheels that travels to many...

NAMM/Boys and Girls Clubs of America's MusicMakers Program

In May of 2007, NAMM in collaboration with the National Boys and Girls Clubs of America, launched a complete...

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