The Wanna Play? Campaign

Wanna Play? is NAMM's national public awareness campaign designed to connect more people with the many proven benefits of playing music and inspire people of all ages and talent levels to become active music makers.

Wanna Play Campaign elements include:

Consumer web site -- where non-players can learn about the benefits of playing music, see videos of their favorite stars talking about why they play and find a local dealer or lessons provider near them. It's a one-stop shop designed to get more people playing!

Television and Radio Public Service Announcements - NAMM works with celebrities from all walks of life (actors, athletes, CEOs, politicians and personalities) on 15 second PSAs which are aired on television and radio stations throughout the United States during the year. In 2010, NAMM received more than 19,000 airings of these PSAs worth an estimated $2 million in donated media coverage.

NAMM's National Wanna Play Music Week - A national consumer promotion designed to give non-players extra incentives and a timeframe to play. NAMM hosts this promotion during the first week of May each year with new activities, media coverage and local promotion ideas to benefit the music products industry.

Ongoing Media, Partnerships and Social Media - NAMM works to place stories in the media designed to inspire more people to play and the association forms partnerships with organizations who share our goal of creating more music makers. These groups help us promote the idea of playing music to more people and keep the industry growing. NAMM also runs Facebook and Twitter pages for Wanna Play? to help us communicate using the latest social media tools.

"Did you know that 85 percent of Americans who don't currently play an instrument wish they had learned to play one? " (2009 Gallup Poll)

NAMM Members, download Wanna Play? logos, Web banners and photos here!

For decades, NAMM has funded scientific research to explore the relationship between music making and its health, social and academic benefits. Music making has been scientifically proven to:

  • exercise the brain
  • inspire creativity
  • increase productivity
  • fight memory loss
  • reduce stress
  • lower blood pressure
  • stave off depression
  • enhance cognitive development in children
  • build confidence
  • create social connections/bonds

Music Making has been tied to a number of scholastic benefits:

96 percent of public school principals believe that participating in music education encourages and motivates students to stay in school longer.” (Harris Poll)

Students in music appreciation scored 63 points higher on verbal and 44 points higher on math than students with no arts participation, according to the The College Entrance Examination Board.” (College-Bound Seniors National Report)

Students in the arts are found to be more cooperative with teachers and peers, more self confident and better able to express ideas, according to a Columbia University study ” (The Arts Education Partnership)

10 Ways for NAMM Members To Participate in NAMM's Local Wanna Play? Media Coverage

We are looking for local spokespeople to appear in print, TV, and radio media talking about the proven benefits of making music. Specifically:

  1. Host a "how to get started" segment. A teacher from a Member's store could be interviewed and could display multiple instruments and a step-by-step process to get started playing music that includes: go to retailer to see what you like at the store, try different types of instruments (demonstrate the differences between wind, string, and percussion instruments), get lessons from an instructor, etc. Pair an instructor with a parent and child so both can receive mini-lessons.
  2. Feature one or two students from a local school band who can talk about how playing music impacted their lives. Have them play live on the show. A NAMM Member or music instructor could speak about the Wanna Play? campaign.
  3. Highlight the latest gadgets from NAMM Members that make it easier for novices to get started playing music.
  4. Focus on the growing trend of girls and women in the music industry - identify local girls, female teachers etc. who can play on the show and talk about the trend and the benefits of making music they have experienced.
  5. Feature local celebrities (even b or c-list celebs) associated with NAMM Members who could talk about their personal experience with playing music.
  6. Have a local doctor or researcher speak about the many health, social and cognitive benefits of playing music.
  7. Demonstrate unconventional tools for learning to play music such as DVDs, software, etc.
  8. Highlight Weekend Warrior Bands—NAMM Members who are associated with a Weekend Warrior band could appear with the band for an interview and explain the benefits of making music for baby boomers.
  9. Highlight New Horizons Bands–NAMM Members who are associated with a New Horizons band could appear with the band for an interview and explain the benefits of making music for seniors.

©2008-2012 NAMM, the National Association of Music Merchants