With the "graying" of the world's population, a major opportunity exists for the music products industry to promote health and wellness benefits of making music. This program contains materials a bout research-based keyboard classes offered in a fun, relaxed environment.

About Music Making and Wellness

The latest scientific research on music making and wellness has shown that group keyboard lessons conducted in a supportive, socially enjoyable setting may give adults significant health benefits.

This program is designed to help music products retailers set up and market wellness-enhanced group keyboard lessons to the ever-expanding, increasingly active senior market. By offering a valuable and enjoyable activity in your sto re, you can increase demand for easy-to-play keyboard products

NAMM has made it easy to get started by providing all of the information and materials you will need to effectively market to seniors.

The Research

The 1999 NAMM-funded Music Making and Wellness project found that seniors who participated in group music lessons reported significantly decreased feelings of depression, anxiety and loneliness. They also showed an increase in the H uman Growth Hormone (hGH)