How Dave Phillips Music and Sound makes RMM Drumming work.

RMM drumming WORKS!

Recreational Music Making is a change in perspective that can have great rewards for both music retailer and customer alike. Understanding and believing that music making can be available to everyone is the key.

Upcoming RMM Call/Webinar

Reaching and Serving New Customers

Thursday, October 10, 2013 | Fall 2013 Kick Off:

> Download PowerPoint <

> Replay Webinar <


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Taking Up A Musical Instrument, The Second Time Around
Ukulele music is a treat, especially with ice cream!
Rhythm of life: CEO picks banjo to keep world in tune
Guitar program is music to vets' ears
‘Alive Inside': Documentary Explores Music's Effect On The Elderly
Older folks find they can still be players, at least in music
Oregon brothers find music can break through solitude of Alzheimer's disease
Playing Music Protects Memory, Hearing and Brain Processing
Helping Kids Cope- One Drumbeat at a Time

Thank you to NAMM Members for suggesting and contributing to various resources that are helping to advance music learning opportunities for people of all ages.  Please use these resources as idea-starters and to help you build your RMM programs; listed resources are not endorsed or sponsored by NAMM and are provided as information only.

View the Resources


October 10, 2013  Reaching and Serving New Customers Fall 2013 Kick Off

April 3, 2013  B2B: Creating New Customers In Harmony

October 10, 2012 - Reaching and Serving New Customers: Getting the Adults on Board!

July 13, 2012 Check Out Live Recordings from 2012 Summer NAMM Recreational Music Making Sessions


RMM General Session Featuring Joe Lamond with Bill Ivey

Jam Session I: Finding and Training the Right Facilitator for Your Program with Debra Perez, Musical Moments and Way Cool Keyboarding

Jam Session II: Starting and Running a Strum and Drum Program in Your Store with Moderator Rick Carlson, Kala Brand Music, and Guests

Jam Session III: Hosting an In-Store Jam Session with Amy Ball-Braswell, Capo's Music Store

June 12, 2012 - Creating Community and RMM Programs That Work for You: Tuning Kids and Teens into the key of life

March 14, 2012- Creating Community and RMM Programs That Work for You: Finding the Right Facilitator

January 20, 2012- RMM Meeting at the NAMM Show

Oct 4, 2011- RMM and Social Media Marketing

August 3, 2011 – RMM Collaboration

May 3, 2011- Changing Demographics


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