Sesame Street MusicWorks
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Sesame Street Music Works encourages children to explore, learn, create and grow with music. This award winning program was designed to provide music retailers, educators, therapists and parents with the tools and activities to bring music to life for young children. |
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Look who wants to come in your store!
About Sesame Street Music Works Sesame Street Music Works is an ongoing initiative to get kids up to age six and their parents, teachers and caregivers involved in active music making. The program uses the powerful appeal of the Sesame Street characters to spread this message across numerous media components, including television, video, the Internet, books, magazines and local/national public events. Since 2001, NAMM and Sesame Workshop have provided 150,000 free Music Works tool kits to the public and preschool instructors to further promote the initiative and create more active music makers. Sesame Street licensees have given away an additional one million fun and educational DVDs! So what's in it for you? Plenty-if you take the program and run with it. The availability of the Sesame Street Music Works Kit provides an outstanding opportunity to reach a new demographic by tapping into the popularity of one of the world's most respected children's shows. This program empowers community-minded retailers with tools enabling them to reach the 2-6 year old market and their parents. You can receive the following tools to help you launch the program in your store(s) as another benefit of your NAMM Membership:
A FREE Sesame Street Music Works Retailer kit containing:
All program components star well-known Muppet characters and other performers from Sesame Street. Additionally, music products retailers will benefit from: Sesame Street Music Zone, a special section of the main Sesame Street Web site located at www.sesamestreet.com Content about music making that is integrated into every broadcast season of Sesame Street.
Program Tesimonials
Frequently Asked Questions Q. What are the goals of this program? Q. What are the central messages of Sesame Street Music Works? Q. How did Sesame Street Music Works come about? Q. What organizations are sponsoring Sesame Street Music Works? |
5 Ways to Make Sesame Street Music Works Work for You 1. Create an early music education center in your store! The free Sesame Street Music Works Retail Kit includes a detailed guide of how to make the most of this program, in addition to colorful posters of your favorite Muppet friends playing music. In addition, you'll receive Music Works Wonders DVDs and bookmarks to play in your store and give to young visitors and your customers with kids. Be sure to have some sample instruments as part of your children's display area, so that little ones can enjoy a fun, hands-on experience! 2. Expand your music classes to encompass younger students. Parents have never been more willing to find (and pay for) creative and intellectual outlets for their childrenand making music can be both! Search for a music teacher with specific training in early childhood music education as well as with a love for young children. 3. Proactively market to preschools, day care centers and parent groups. By creating a Sesame Street Music Works Program in your store, you're creating a fun field-trip opportunity. Just play the 22-minute video for the youngsters, talk to them about how enjoyable it is to make music, and then let them find out for themselves by allowing them to play a variety of instruments designed for preschoolers. They'll love the experience,and you'll feel good about creating it! 4. Be ready with advocacy materials. Don't let kids, parents, caregivers or educators leave your store without some advocacy materials about the benefits of making music for children. Go to www.amc-music.org and www.supportmusic.com for the latest research and information. Of course, creating interest means you must be prepared when they walk into your store. 5. Train your staff about the program. It's vital to train anyone in your store who comes in contact with the public about the Sesame Street Music Works program. Your employees must be ready to answer parents' questions about the advantage of early music education and be able to guide them to classes and instruments that will nurture their children's potential.
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Press Releases
- NAMM Expands Sesame Street Music Works Program with New Promotional and Marketing Materials (July 2005)

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