Sesame Street Music Works encourages children to explore, learn, create and grow with music. This award winning program was designed to provide music retailers, educators, therapists and parents with the tools and activities to bring music to life for young children.

Look who wants to come in your store!

About Sesame Street Music Works

Sesame Street Music Works is an ongoing initiative to get kids up to age six and their parents, teachers and caregivers involved in active music making. The program uses the powerful appeal of the Sesame Street characters to spread this message across numerous media components, including television, video, the Internet, books, magazines and local/national public events.

Since 2001, NAMM and Sesame Workshop have provided 150,000 free Music Works tool kits to the public and preschool instructors to further promote the initiative and create more active music makers. Sesame Street licensees have given away an additional one million fun and educational DVDs!

So what's in it for you?

Plenty-if you take the program and run with it. The availability of the Sesame Street Music Works Kit provides an outstanding opportunity to reach a new demographic by tapping into the popularity of one of the world's most respected children's shows.

This program empowers community-minded retailers with tools enabling them to reach the 2-6 year old market and their parents.

You can receive the following tools to help you launch the program in your store(s) as another benefit of your NAMM Membership:

	Kit Materials
	Click here to opt-in for your new kit!

A FREE Sesame Street Music Works Retailer kit containing:

• 4 New Posters for your store
• Promotional CD Toolkit—Includes tips on organizing in-store and community music events, press release templates and graphics
  
• New brochures that include helpful hints for parents and educators on making music with young children, highlighting the value of making music in the earliest years of life
  
• Sesame Street Music Works bookmarks to give away in your store (while supplies last)
  
• Music Works Wonders Music DVD—Children visiting your store will love watching this 22-minute story showcasing Elmo and his friends learning how to make music. Extra copies included to give to parents and child care centers!

All program components star well-known Muppet characters and other performers from Sesame Street.

Additionally, music products retailers will benefit from:

Sesame Street Music Zone, a special section of the main Sesame Street Web site located at www.sesamestreet.com

Content about music making that is integrated into every broadcast season of Sesame Street.

If you would like to get this program working for your store or if you'd like to share your Music Works success story, please e-mail Sandra Jordan at sandraj@namm.com.

Program Tesimonials

Frequently Asked Questions

Q. What are the goals of this program?
The program aims to: Show parents and caregivers the role music plays in a pre-school child’s development • Provide means for parents and caregivers to make music with children regardless of musical talent or training • Demonstrate that everyone can enjoy, make and value music • Encourage a love of music in children during their formative years • Illustrate musical links among cultures.

Q. What are the central messages of Sesame Street Music Works?
• Children grow and learn with music
• Everyone, everywhere can celebrate with music
• We express ourselves through music
• Children learn about music by enjoying and making music

Q. How did Sesame Street Music Works come about?
NAMM, the International Music Products Association and Sesame Workshop, the producers of Sesame Street, hosted a two-day symposium in February 2000 that assembled a broad spectrum of music education and early childhood development experts. The purpose of the gathering was to lay a conceptual groundwork and develop educational goals for a cutting-edge, multi-media Sesame Street outreach initiative in English and Spanish on music education. Leading researchers in early childhood development, education, the music-brain connection and other disciplines joined forces to design a multi-media program.

Q. What organizations are sponsoring Sesame Street Music Works?
NAMM is the founding sponsor of Sesame Street Music Works. Major support for the creation and development of Sesame Street Music Zone, the program's online component was provided by the ChevronTexaco Foundation. The initiative was orginally co-sponsored by the National Association for Music Education (MENC), The Heckscher Foundation for Children and the National Endowment for the Arts (NEA).

1. Create an early music education center in your store!

The free Sesame Street Music Works Retail Kit includes a detailed guide of how to make the most of this program, in addition to colorful posters of your favorite Muppet friends playing music. In addition, you'll receive Music Works Wonders DVDs and bookmarks to play in your store and give to young visitors and your customers with kids. Be sure to have some sample instruments as part of your children's display area, so that little ones can enjoy a fun, hands-on experience!

2. Expand your music classes to encompass younger students.

Parents have never been more willing to find (and pay for) creative and intellectual outlets for their children—and making music can be both! Search for a music teacher with specific training in early childhood music education as well as with a love for young children.

3. Proactively market to preschools, day care centers and parent groups.

By creating a Sesame Street Music Works Program in your store, you're creating a fun field-trip opportunity. Just play the 22-minute video for the youngsters, talk to them about how enjoyable it is to make music, and then let them find out for themselves by allowing them to play a variety of instruments designed for preschoolers. They'll love the experience,and you'll feel good about creating it!

4. Be ready with advocacy materials.

Don't let kids, parents, caregivers or educators leave your store without some advocacy materials about the benefits of making music for children. Go to www.amc-music.org and www.supportmusic.com for the latest research and information. Of course, creating interest means you must be prepared when they walk into your store.

5. Train your staff about the program.

It's vital to train anyone in your store who comes in contact with the public about the Sesame Street Music Works program. Your employees must be ready to answer parents' questions about the advantage of early music education and be able to guide them to classes and instruments that will nurture their children's potential.