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About Weekend Warriors
Weekend Warriors is a grassroots market-building program designed to get non-active musicians back into making music. The program provides an ongoing activity that creates new long-term customers, rather than a one-time event to boost sales among
existing customers. Weekend Warriors targets adults who for one reason or another have stopped playing music and now have significantly more disposable income to spend on their recreational interests. By re-connecting these consumers with music products
and the social interaction and fun of being in a rock band again, music products retailers can create loyal customers and steady revenue streams for years to come.
Success with the Weekend Warriors program is more a matter of commitment than it is a matter of money. There are three main ingredients to a successful program:
- A rehearsal space for Warriors bands to practice
- A musical “coach” to help the Warriors bands succeed and have fun
- Creative promotion of the Warriors program in your store to attract these new customers
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Get Involved
Become a Weekend Warrior Site Today! Email Jennifer Paisley at jenniferp@namm.com to learn how to get involved and create new customers for your store!
The only cost to dealers is an annual licensing fee of $200 for NAMM members ($300 for non-members). The  licensing agreement allows dealers to use the nationally promoted Weekend Warriors name, as well as the support resources
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Testimonials
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"My guitar was sitting in the closet for 15 years. Weekend Warriors got me motivated to dust it off and plug it in again. I forgot just how much fun playing is. Once again, music has changed my life!"
- Mark H., District Manager
"I sold my guitar for college tuition. That was 25 years ago, but I just bought a new one. Now that I'm set in my career I can afford all the toys I wanted back then."
- Tag. G, Mechanical Engineer
"The last time my daughter saw me play in a band, she was a year old. When she and her fiancee heard me play in the Weekend Warriors concert, they were amazed at how hip I'd become over the last 22 years!"
- Allen S., Mgr. State Dept. of Aging
"The other guys in the band and myself have become great friends over the past weeks and we plan to continue to practice and play as a group. This time I'm back into music to stay."
- Bob L., Investment Counselor
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"My car is parked in the driveway again because I'm turning my garage into a music room."
- Ted G., Exhibition Contractor
"I've spend more money on gear than I want to think about since joining Weekend Warriors."
- Tom V., District Attorney
"After I got back into playing, I bought all the gear I wanted but couldn't afford when I was 18."
- Jeff H., Ad Agency Owner
"I can sum up Weekend Warriors in three words - easy, fun, and more fun. Ok, four words."
- Erik E., Podiatrist
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NAMM has created a Weekend Warriors Dealer Kit filled with materials that make Weekend Warriors a “turn-key” program for qualified dealers. The kit includes promotional materials, point-of-sale items, an in-store consumer video,
a staff training video, advertising and publicity materials, and a complete manual covering all the aspects of a successful market-building program.
