Larry Biernacky
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Larry Biernacky
Interview Date: July 23, 2011
Job Title: Founder
Company: Deerfield Music
Larry Biernacky opened the first of three music stores in Deerfield, Illinois. Like with all three locations he named it after the local community, such as Deerfield Music, to provide a neighborhood feel to each store. Along with a strong focus on customer service, the stores have become the place to be for musicians and students. Over the years Larry has taken extra care in building the company’s music lesson programs, picking qualified and dedicated teachers and making sure books and accessories are available for all levels of students. Larry has shared his ideas with independent retail groups as well as NASMD and NAMM to help strengthen the industry he is passionate about.