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Test Your Selling Chops

This tests your comprehension of the "Participative Selling for the Music Retailer" course. Good Luck!

The Sale After the Sale

It is important to let your customers know that you are as concerned about them after the sale as you were before...

Telephone Tactics

The goal of using the phone should be to build relationships with your customers in order to bring them into your...

Finding Students for Your Lesson Programs

Pete Gamber discusses some of his tried and true ways to find students to fill his store's...

Rent

How much should I be spending on rent? Everyone knows the old saying about rent and retailing: “It’s all about...

Never Been to an Idea Center Session?

Here's a short clip of an Idea Center Session in full swing. Each attendee listens to the presentation through a pair of provided headphones in...

Breakfast of Champions, Tom Bedell (NAMM Show 2010)

Joe Lamond interviews Tom Bedell, a savvy business owner whose passion for music making has fueled the buzz around and success of his guitar company,...

Breakfast of Champions, Yoko Ono Lennon (NAMM Show 2010)

Yoko Ono Lennon, musical artist and wife of the late John Lennon, talks about the efforts of the John Lennon Educational Tour Bus, which gives teens...

Breakfast of Champions, Remo Belli (NAMM Show 2010)

Remo Belli of Remo, Inc., shares stories about his early musical beginnings, the inception of his business and his company’s efforts to promote...

Breakfast of Champions, Quincy Jones (NAMM Show 2010)

Music industry legend Quincy Jones sits down with NAMM President and CEO Joe Lamond to discuss his career, his passion for music and to accept the...

Breakfast of Champions, Joe Lamond (NAMM Show 2010)

NAMM President and CEO opens the fifth annual Breakfast of Champions session, a fascinating gathering of the industry’s best and brightest.

Breakfast of Champions, Chris Martin (NAMM Show 2010)

Joe Lamond, NAMM CEO & President, interviews Chris Martin, the sixth-generation CEO of Martin Guitars, founded by his family in 1833.

State of the Industry Address (Summer NAMM 2009)

NAMM President/CEO Joe Lamond kicked off 2009 Summer NAMM with the State of the Industry Address, where he discussed the changing economy, its impact...

25 Ideas to Improve Your Business—NOW! Breakfast Session (NAMM Show 2009)

This record-setting NAMM U Breakfast Session left attendees inspired and motivated to breathe new life into their businesses as hosts Alan Friedman...

Las Vegas Guitar Academy, Breakfast Session Performance (NAMM Show 2009)

The NAMM University Breakfast Session began with music from the Las Vegas Guitar Academy, a group funded by the Guitar and Accessories Marketing...

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