Get out and get involved.

I have talked with many Indie store owners that are looking for a way to get exposure for their stores and have a tight budget. Today's tight economy makes it harder to get that customer in the door and earn his/her business. I will share a few things that have helped me. Getting out behind that counter and getting involved in your community might just be the BEST marketing available. I recently was asked to be a board member of our local chamber. One Friday each month our Chamber holds a "Make a Business Connection" luncheon. Business members work on an "elevator pitch" and then we go from table to table and make this pitch to other business's in our community. I am always a bit amazed that so many others really don't know what we actually do! Yes they know we sell guitars and drums but almost always seem shocked when i mention we design and install audio and video systems as well. It;s a fun exercise and a FREE lunch. I also know that serving on that board continues to give me and my shop exposure. Helps keep our name and services top o mind. Gordy Wilcher Owensboro Music Center Owensboro, Ky 42303

Comments

Plesae take some time to share with us your involment with your community. We can all learn from each others projects.
 

Plesae take some time to share with us your involment with your community. We can all learn from each others projects.

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