About NAMM U

New ideas. Useful tips. Fresh ways of looking at your business. That is the focus of NAMM University—exploring and sharing the best practices between NAMM Members.

Now you can take advantage of NAMM U learning resources all year long.

NAMM U Online is a full and varied library of videos, articles and interviews that supplement the popular live Breakfast Sessions and Idea Center Sessions at the NAMM Shows.

In this time of rapid change in our industry, there is no better way to understand and profit from the changes than to hear the strategies of other Members who have already found a solution.
You have three ways to tap into this knowledge and experience - Breakfast Sessions, Idea Center sessions and now, NAMM U Online.

Breakfast Sessions are scheduled every morning before the show floor opens. These are in-depth discussions featuring industry insiders sharing their thoughts, ideas, and strategies for doing business in today's aggressive marketplace.

Idea Center Sessions are short, focused "How to" sessions that take place right on the show floor and start every 30 minutes. Designed so you can drop by and explore some best practices without taking too much time away from your business at the show.

Highest Rated

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Greet Your Customer

This is the customer's first contact, both with the store and with an individual Sales Associate.  There...

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Presenting Products and Creating an Irresistible Choice (Live Session)

Now that you have built rapport with your customer and have properly...

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Build Rapport

Building Rapport is the process of establishing trust between you and your customer.  People buy from people when they...

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Processing Objections and Closing the Sale (Live Session)

What happens when your customer says “No”?  Do you take this as a...

Featured Articles

Participative Selling for Music Retailers

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George Hines, owner of George's Music Stores, Inc., provides valuable tips and insights through these sales training materials, videos and course.  Website: http://www.georgesmusic.com/  The course is structured to allow you to start and stop as needed, and to easily get back to the area of interest. The course index below shows the topics in each chapter.

Financial Management for Music Stores

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Alan Friedman is a CPA and Senior Partner with the accounting firm of Friedman, Kannenberg & Company, located in West Hartford, Connecticut. He holds a Bachelor and Masters degree in Professional Accounting, and has been employed by United Technologies and the international accounting firm of Ernst & Young.

How Do I Get a Higher Google Ranking?

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Listen as Danny Rocks answers a frequently asked question: "How do I get a higher Google ranking for my Web site?" But first, he explains three key points you should keep in mind to effectively communicate content on your Web site.

Your Lesson Rooms: The Do's and Don'ts

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Pete Gamber gives some tips on how to make your lesson rooms a safe, comfortable and productive environment for your teachers and students.

What's New

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Breafast of Champions: Henry Juszkeiwicz (NAMM Show 2008)

Category:Live
Henry Juszkeiwicz, CEO of Gibson Guitars, appears as a guest at NAMM U's...
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Increase Your Profitability Now!

Category:FinanceSales
From the 2008 NAMM Show, George Hines reveals his tips to increase...
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How to Make Smart Inventory Buys

Category:Finance
From the NAMM Show 2008, Alan Friedman talks about how to optimize...
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Breakfast of Champions: Marty Albertson

Category:Live
Marty Albertson became Chairman and Chief Executive Officer of Guitar...

© 2009 NAMM, the International Music Products Association