About NAMM U

New ideas. Useful tips. Fresh ways of looking at your business. That is the focus of NAMM University—exploring and sharing the best practices between NAMM Members.

Now you can take advantage of NAMM U learning resources all year long.

NAMM U Online is a full and varied library of videos, articles and interviews that supplement the popular live Breakfast Sessions and Idea Center Sessions at the NAMM Shows.

In this time of rapid change in our industry, there is no better way to understand and profit from the changes than to hear the strategies of other Members who have already found a solution.
You have three ways to tap into this knowledge and experience - Breakfast Sessions, Idea Center sessions and now, NAMM U Online.

Breakfast Sessions are scheduled every morning before the show floor opens. These are in-depth discussions featuring industry insiders sharing their thoughts, ideas, and strategies for doing business in today's aggressive marketplace.

Idea Center Sessions are short, focused "How to" sessions that take place right on the show floor and start every 30 minutes. Designed so you can drop by and explore some best practices without taking too much time away from your business at the show.

Highest Rated

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Establish Purpose

Establishing purpose is an easy step that is sometimes overlooked.  People have many reasons to visit a...

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Qualify Needs

One of the most valuable skills for you to develop and practice is the ability to qualify needs.  Your ability to...

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What is Gross Profit?

What is Gross Profit and how much should I be earning?  Gross profit is a financial term referring to...

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Suggest Product

Suggesting product is the process of you presenting the possible solutions for your customer to make a buying decision....

Featured Articles

Participative Selling for Music Retailers

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George Hines, owner of George's Music Stores, Inc., provides valuable tips and insights through these sales training materials, videos and course.  Website: http://www.georgesmusic.com/  The course is structured to allow you to start and stop as needed, and to easily get back to the area of interest. The course index below shows the topics in each chapter.

Financial Management for Music Stores

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Alan Friedman is a CPA and Senior Partner with the accounting firm of Friedman, Kannenberg & Company, located in West Hartford, Connecticut. He holds a Bachelor and Masters degree in Professional Accounting, and has been employed by United Technologies and the international accounting firm of Ernst & Young.

How Do I Get a Higher Google Ranking?

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Listen as Danny Rocks answers a frequently asked question: "How do I get a higher Google ranking for my Web site?" But first, he explains three key points you should keep in mind to effectively communicate content on your Web site.

Your Lesson Rooms: The Do's and Don'ts

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Pete Gamber gives some tips on how to make your lesson rooms a safe, comfortable and productive environment for your teachers and students.

What's New

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Finding Students for Your Lesson Programs

Category:Lesson Programs
Pete Gamber discusses some of his tried and true ways to find...
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Schedule Your Teachers With A Strategy In Mind

Category:Lesson Programs
Okay, so you’ve finished teacher interviews and you are confident...
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Your Store Hours vs. Your Number of Lessons

Category:Lesson Programs
Let’s talk about store hours. Listen as Pete Gamber explains why...
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Mr. Liunian Bian, Breakfast Session Performance (NAMM Show 2009)

Category:Live
Attendees were treated to a moving performance on the erhu by Mr. Liunian...
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25 Ideas to Improve Your Business—NOW! Breakfast Session (NAMM Show 2009)

Category:Live
This record-setting NAMM U Breakfast Session left attendees inspired and...
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Las Vegas Guitar Academy, Breakfast Session Performance (NAMM Show 2009)

Category:Live
The NAMM University Breakfast Session began with music from the Las Vegas...
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The Big Issues: Trends and Tactics, Breakfast Session (NAMM Show 2009)

Category:Live
Bill Hinely leads the discussion in Friday's Breakfast...
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Best in Show Breakfast Session (NAMM Show 2009)

Category:Live
Many attendees caught the final NAMM University Breakfast Session to find...

© 2009 NAMM, the International Music Products Association