About NAMM U

New ideas. Useful tips. Fresh ways of looking at your business. That is the focus of NAMM University—exploring and sharing the best practices between NAMM Members.

Now you can take advantage of NAMM U learning resources all year long.

NAMM U Online is a full and varied library of videos, articles and interviews that supplement the popular live Breakfast Sessions and Idea Center Sessions at the NAMM Shows.

In this time of rapid change in our industry, there is no better way to understand and profit from the changes than to hear the strategies of other Members who have already found a solution.
You have three ways to tap into this knowledge and experience - Breakfast Sessions, Idea Center sessions and now, NAMM U Online.

Breakfast Sessions are scheduled every morning before the show floor opens. These are in-depth discussions featuring industry insiders sharing their thoughts, ideas, and strategies for doing business in today's aggressive marketplace.

Idea Center Sessions are short, focused "How to" sessions that take place right on the show floor and start every 30 minutes. Designed so you can drop by and explore some best practices without taking too much time away from your business at the show.

Highest Rated

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Establish Purpose

Establishing purpose is an easy step that is sometimes overlooked.  People have many reasons to visit a...

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Qualify Needs

One of the most valuable skills for you to develop and practice is the ability to qualify needs.  Your ability to...

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What is Gross Profit?

What is Gross Profit and how much should I be earning?  Gross profit is a financial term referring to...

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Suggest Product

Suggesting product is the process of you presenting the possible solutions for your customer to make a buying decision....

Featured Articles

Participative Selling for Music Retailers

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George Hines, owner of George's Music Stores, Inc., provides valuable tips and insights through these sales training materials, videos and course.  Website: http://www.georgesmusic.com/  The course is structured to allow you to start and stop as needed, and to easily get back to the area of interest. The course index below shows the topics in each chapter.

Financial Management for Music Stores

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Alan Friedman is a CPA and Senior Partner with the accounting firm of Friedman, Kannenberg & Company, located in West Hartford, Connecticut. He holds a Bachelor and Masters degree in Professional Accounting, and has been employed by United Technologies and the international accounting firm of Ernst & Young.

How Do I Get a Higher Google Ranking?

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Listen as Danny Rocks answers a frequently asked question: "How do I get a higher Google ranking for my Web site?" But first, he explains three key points you should keep in mind to effectively communicate content on your Web site.

Your Lesson Rooms: The Do's and Don'ts

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Pete Gamber gives some tips on how to make your lesson rooms a safe, comfortable and productive environment for your teachers and students.

What's New

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Gene Simmons, Breakfast of Champions Guest (NAMM Show 2009)

Category:Live
"Rock God and Media Mogul" Gene Simmons dropped by the NAMM...
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Breakfast of Champions: Joe Lamond (NAMM Show 2009)

Category:Live
NAMM President and CEO Joe Lamond discusses the current state of the...
Breakfast of Champions: Gene Simmons (NAMM Show 2009) thumbnail

Breakfast of Champions: Gene Simmons (NAMM Show 2009)

Category:Live
"Rock God and Media Mogul" Gene Simmons dropped by the NAMM...
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Breakfast of Champions: Mitsuru "Mick" Umemura (NAMM Show 2009)

Category:Live
NAMM President/CEO Joe Lamond interviews Mitsuru "Mick" Umemura,...
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Breakfast of Champions: Three Different Approaches to Retail (NAMM Show 2009)

Category:Live
To achieve success, you need to stay open to new and innovative ways to do...
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The Big Issues: Trends and Tactics with Bill Hinely (NAMM Show 2009)

Category:Live
Change is a constant in our industry. That's why it's more important than...
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Quick Tip: Product Reviews from Customers and Employees

Category:Technology
Build your Web presence by posting video of your store employees or...
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Quick Tip: Stand Out From the Crowd

Category:Technology
Make your store's Web site stand out from the rest. Danny Rocks...

© 2009 NAMM, the International Music Products Association