About NAMM U

New ideas. Useful tips. Fresh ways of looking at your business. That is the focus of NAMM University—exploring and sharing the best practices between NAMM Members.

Now you can take advantage of NAMM U learning resources all year long.

NAMM U Online is a full and varied library of videos, articles and interviews that supplement the popular live Breakfast Sessions and Idea Center Sessions at the NAMM Shows.

In this time of rapid change in our industry, there is no better way to understand and profit from the changes than to hear the strategies of other Members who have already found a solution.
You have three ways to tap into this knowledge and experience - Breakfast Sessions, Idea Center sessions and now, NAMM U Online.

Breakfast Sessions are scheduled every morning before the show floor opens. These are in-depth discussions featuring industry insiders sharing their thoughts, ideas, and strategies for doing business in today's aggressive marketplace.

Idea Center Sessions are short, focused "How to" sessions that take place right on the show floor and start every 30 minutes. Designed so you can drop by and explore some best practices without taking too much time away from your business at the show.

Highest Rated

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Establish Purpose

Establishing purpose is an easy step that is sometimes overlooked.  People have many reasons to visit a...

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Qualify Needs

One of the most valuable skills for you to develop and practice is the ability to qualify needs.  Your ability to...

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What is Gross Profit?

What is Gross Profit and how much should I be earning?  Gross profit is a financial term referring to...

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Suggest Product

Suggesting product is the process of you presenting the possible solutions for your customer to make a buying decision....

Featured Articles

Participative Selling for Music Retailers

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George Hines, owner of George's Music Stores, Inc., provides valuable tips and insights through these sales training materials, videos and course.  Website: http://www.georgesmusic.com/  The course is structured to allow you to start and stop as needed, and to easily get back to the area of interest. The course index below shows the topics in each chapter.

Financial Management for Music Stores

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Alan Friedman is a CPA and Senior Partner with the accounting firm of Friedman, Kannenberg & Company, located in West Hartford, Connecticut. He holds a Bachelor and Masters degree in Professional Accounting, and has been employed by United Technologies and the international accounting firm of Ernst & Young.

How Do I Get a Higher Google Ranking?

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Listen as Danny Rocks answers a frequently asked question: "How do I get a higher Google ranking for my Web site?" But first, he explains three key points you should keep in mind to effectively communicate content on your Web site.

Your Lesson Rooms: The Do's and Don'ts

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Pete Gamber gives some tips on how to make your lesson rooms a safe, comfortable and productive environment for your teachers and students.

What's New

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Focus on Your Web Presence

Category:Technology
Danny Rocks explains why this is a great time to build, refine or...
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Grownups Want to Learn Too!

Category:Lesson Programs
Watch our Idea Center panelists respond when an audience member asks about...
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Establishing Purpose and Qualifying Needs (Live Session)

Category:LiveSales
It's easy to make assumptions about customers.  Sometimes we fail to...
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Lesson Programs - Start Small and Keep Building

Category:Lesson Programs
Pete Gamber encourages fellow retail store owners to start with small...
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Expanding Your Rock Camp Lesson Program

Category:Lesson Programs
Donna Hall is a strong believer in telling everyone you meet about your...
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Seeking Referrals and Word of Mouth (Live Session)

Category:LiveSales
People will buy from the people who meet their expectations. Don’t...
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Processing Objections and Closing the Sale (Live Session)

Category:LiveSales
What happens when your customer says “No”?  Do you take...
Presenting Products and Creating an Irresistible Choice (Live Session) thumbnail

Presenting Products and Creating an Irresistible Choice (Live Session)

Category:LiveSales
Now that you have built rapport with your customer and have properly...

© 2009 NAMM, the International Music Products Association