About NAMM U

New ideas. Useful tips. Fresh ways of looking at your business. That is the focus of NAMM University—exploring and sharing the best practices between NAMM Members.

Now you can take advantage of NAMM U learning resources all year long.

NAMM U Online is a full and varied library of videos, articles and interviews that supplement the popular live Breakfast Sessions and Idea Center Sessions at the NAMM Shows.

In this time of rapid change in our industry, there is no better way to understand and profit from the changes than to hear the strategies of other Members who have already found a solution.
You have three ways to tap into this knowledge and experience - Breakfast Sessions, Idea Center sessions and now, NAMM U Online.

Breakfast Sessions are scheduled every morning before the show floor opens. These are in-depth discussions featuring industry insiders sharing their thoughts, ideas, and strategies for doing business in today's aggressive marketplace.

Idea Center Sessions are short, focused "How to" sessions that take place right on the show floor and start every 30 minutes. Designed so you can drop by and explore some best practices without taking too much time away from your business at the show.

Highest Rated

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Establish Purpose

Establishing purpose is an easy step that is sometimes overlooked.  People have many reasons to visit a...

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Qualify Needs

One of the most valuable skills for you to develop and practice is the ability to qualify needs.  Your ability to...

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What is Gross Profit?

What is Gross Profit and how much should I be earning?  Gross profit is a financial term referring to...

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Suggest Product

Suggesting product is the process of you presenting the possible solutions for your customer to make a buying decision....

Featured Articles

Participative Selling for Music Retailers

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George Hines, owner of George's Music Stores, Inc., provides valuable tips and insights through these sales training materials, videos and course.  Website: http://www.georgesmusic.com/  The course is structured to allow you to start and stop as needed, and to easily get back to the area of interest. The course index below shows the topics in each chapter.

Financial Management for Music Stores

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Alan Friedman is a CPA and Senior Partner with the accounting firm of Friedman, Kannenberg & Company, located in West Hartford, Connecticut. He holds a Bachelor and Masters degree in Professional Accounting, and has been employed by United Technologies and the international accounting firm of Ernst & Young.

How Do I Get a Higher Google Ranking?

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Listen as Danny Rocks answers a frequently asked question: "How do I get a higher Google ranking for my Web site?" But first, he explains three key points you should keep in mind to effectively communicate content on your Web site.

Your Lesson Rooms: The Do's and Don'ts

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Pete Gamber gives some tips on how to make your lesson rooms a safe, comfortable and productive environment for your teachers and students.

What's New

Suggest Product thumbnail

Suggest Product

Category:Sales
Suggesting product is the process of you presenting the possible...
Qualify Needs thumbnail

Qualify Needs

Category:Sales
One of the most valuable skills for you to develop and practice is...
Establish Purpose thumbnail

Establish Purpose

Category:Sales
Establishing purpose is an easy step that is sometimes...
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Build Rapport

Category:Sales
Building Rapport is the process of establishing trust between you and your...
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Greet Your Customer

Category:Sales
This is the customer's first contact, both with the store and with an...
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Why Have a Selling Method?

Category:Sales
Why have a selling method?  Using a selling method ensures...
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Internal Fraud

Category:Finance
What are the warning signs that internal fraud or theft might be...
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Bank Financing

Category:Finance
How do I convince my bank to lend to me?  There’s an old...

© 2009 NAMM, the International Music Products Association