Confused by the plethora of difficult-to-understand and even more difficult-to-afford health insurance products? A Mercer Health & Benefits representative will explain options to fit your budget—from major and limited medical plans to health savings accounts and discount cards. And what about consumer financing in this bear market? A representative from GE Money will explain how dealers can effectively use financing to boost sales, as well as how tools such as POP materials and signage will help consumers know they have payment options available.