How much should I be spending on rent?  Everyone knows the old saying about rent and retailing:  “It’s all about location, location and location.” As relevant as this statement is today, the Internet has greatly impacted rent expense and has made its measurement somewhat convoluted. Your customers can now research virtually any product they want via the Internet, which leads directly to the key question: “How can I convince potential customers to come to my store to buy this product from me?”