Local independent dealers must provide product education and musical inspiration in their communities. Professional clinics attract local talent, create informed customers, educate and inspire the sales force and demonstrate the value of independent retailers to an ever-growing “big box” consumer base. Columnist and consultant Ravi will teach you how to promote effectively, capitalize on an inspired audience and get the maximum ROI (return on investment). Manufacturers, retailers, clinicians, teachers and artists all share the same objective: delivering quality music to the masses. Clinics are a golden opportunity to bring the team together, beat the competition and nurture the musicians (a.k.a. customers) of today and tomorrow.