How did Alta Loma Music build profitable and successful in-store music lesson programs? As owner Pete Gamber tells it, “…through trial and error, and at times, by accident.” Pete advises that as long as you’re passionate about teaching your students, you will stand out.

This block of sessions will bring you back to the basics: Why start a music lesson program? What about lesson rooms? How do I find teachers? How do I get students? And finally, how do I put everything together to get started?

Even if you already have a lesson program, this session is still for you. Learn how you can get the most of your lesson program and how it can create immediate revenue, increase foot traffic, build repeat customers and increase sales. Get back in touch with the enthusiasm and passion that builds thriving lesson programs, and develop a community with music makers in your store and in your city.

Pete and fellow music retailers will also share their first-hand experiences with rental programs, youth summer programs, and in-store events. Know what to expect in real-life situations—what works and what doesn’t, what not to overlook, and what action steps to take right now.

*Attendees can join in for one, two or all three parts of this session, beginning every 30 minutes