Published on: April 26, 2012
You stock the hottest products, but do customers know that you have the products they are looking for? How do you get them from their couch to your website or sales floor to make their purchase? If there’s a disconnect between customers and your store, it’s time for your own ZMOT—Zero Moment of Truth. By understanding and utilizing ZMOT, you’ll be on your way to sales success in a new retail world. Join Music Inc. columnist and MI entrepreneur Billy Cuthrell to learn just exactly what ZMOT is, where it fits in your plan of action and how to make it work for your business.