More by This Author

State of the Industry Address (Summer NAMM 2010)

Joe Lamond & Guests

We've all read about the changes in the U.S. and world economy, and...

How SCORE Can Work for You!

Presented by Mark Dobosz, Executive Director of The SCORE Foundation, Bill DiGrezio, Lead SCORE Counselor...

The Value of Sales Training

In this segment, Kevin Cranley, President of Willis Music Company, talks about how his company has used sales...

Participative Selling for Music Retailers, Part 3: Establishing Purpose and Qualifying Needs (NS09 Live Session)

It's easy to make assumptions about customers.  Sometimes we fail to address the real reason why a...

Greeting the Customer and Building Rapport (Live Session)

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Customers will buy when they feel a sense of trust and connection. In order to establish trust with your customer, you begin by building rapport. This starts with the first interaction between your customers and your staff. In this session, Kevin will cover the 10-Second Rule and the 2-Minute Rule, Greetings that Work and Greetings that Don’t, Your Customer is Your “Best Friend,” and the Power of Rapport.

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