Joe Lamond, NAMM President/CEO, with Chip Averwater, Amro Music Stores Chairman and Author, Retail Truths: The Unconventional Wisdom of Retailing
How are the changes in the music retail industry affecting you and your business? What makes some businesses grow and thrive during difficult times, while others struggle? Industry veteran Chip Averwater, Chairman of Amro Music Stores and author of Retail Truths: The Unconventional Wisdom of Retailing, shares his street-smart retailing insights and business savvy from years of experience in the retail trenches. Joe Lamond, NAMM President/CEO, and Chip dig deeper into the surprising truths of music retailing today–and provide ideas that will strengthen your business no matter what changes take place in the industry. Here's an opportunity to get a fresh and honest perspective on successful music retailing and real take-home tips that work.