About NAMM U

New ideas. Useful tips. Fresh ways of looking at your business. That is the focus of NAMM University—exploring and sharing the best practices between NAMM Members.

Now you can take advantage of NAMM U learning resources all year long.

NAMM U Online is a full and varied library of videos, articles and interviews that supplement the popular live Breakfast Sessions and Idea Center Sessions at the NAMM Shows.

In this time of rapid change in our industry, there is no better way to understand and profit from the changes than to hear the strategies of other Members who have already found a solution.
You have three ways to tap into this knowledge and experience - Breakfast Sessions, Idea Center sessions and now, NAMM U Online.

Breakfast Sessions are scheduled every morning before the show floor opens. These are in-depth discussions featuring industry insiders sharing their thoughts, ideas, and strategies for doing business in today's aggressive marketplace.

Idea Center Sessions are short, focused "How to" sessions that take place right on the show floor and start every 30 minutes. Designed so you can drop by and explore some best practices without taking too much time away from your business at the show.

Highest Rated

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Telephone Tactics

The goal of using the phone should be to build relationships with your customers in order to bring them into your...

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Finding Students for Your Lesson Programs

Pete Gamber discusses some of his tried and true ways to find students to fill his store's...
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Rent

How much should I be spending on rent?  Everyone knows the old saying about rent and retailing:  “It’s all about...

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Advertising

How much should I be spending on advertising?  Advertising is an important expenditure for any retailer. Yet the...

Featured Articles

Participative Selling for Music Retailers

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George Hines, owner of George's Music Stores, Inc., provides valuable tips and insights through these sales training materials, videos and course.  Website: http://www.georgesmusic.com/  The course is structured to allow you to start and stop as needed, and to easily get back to the area of interest. The course index below shows the topics in each chapter.

Financial Management for Music Stores

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Alan Friedman is a CPA and Senior Partner with the accounting firm of Friedman, Kannenberg & Company, located in West Hartford, Connecticut. He holds a Bachelor and Masters degree in Professional Accounting, and has been employed by United Technologies and the international accounting firm of Ernst & Young.

How Do I Get a Higher Google Ranking?

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Listen as Danny Rocks answers a frequently asked question: "How do I get a higher Google ranking for my Web site?" But first, he explains three key points you should keep in mind to effectively communicate content on your Web site.

Your Lesson Rooms: The Do's and Don'ts

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Pete Gamber gives some tips on how to make your lesson rooms a safe, comfortable and productive environment for your teachers and students.

What's New

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Breakfast of Champions, Tom Bedell (NAMM Show 2010)

Category:Live
Joe Lamond interviews Tom Bedell, a savvy business owner whose passion for...
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Breakfast of Champions, Yoko Ono Lennon (NAMM Show 2010)

Category:Live
Yoko Ono Lennon, musical artist and wife of the late John Lennon, talks...
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Breakfast of Champions, Remo Belli (NAMM Show 2010)

Category:Live
Remo Belli of Remo, Inc., shares stories about his early musical...
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Breakfast of Champions, Quincy Jones (NAMM Show 2010)

Category:Live
Music industry legend Quincy Jones sits down with NAMM President and CEO...
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Breakfast of Champions, Joe Lamond (NAMM Show 2010)

Category:Live
NAMM President and CEO opens the fifth annual Breakfast of Champions...
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Breakfast of Champions, Chris Martin (NAMM Show 2010)

Category:Live
Joe Lamond, NAMM CEO & President, interviews Chris Martin, the...
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Never Been to an Idea Center Session?

Category:Live
Here's a short clip of an Idea Center Session in full swing.  Each...
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Increase Your Teacher's Income—Without Increasing Your Budget

Category:Lesson Programs
Listen to Donna Hall’s creative solution when one of her star...

© 2010 NAMM, the International Music Products Association