This tests your comprehension of the "Participative Selling for the Music Retailer" course. Good Luck!
Test your knowledge
Look around your store and what do you see? Too many guitars and amps, too few accessories, the wrong mix of print music, unrented band instruments on the shelves, obsolete pro audio gear collecting dust and aging pianos racking up flooring costs. How does this happen? In this updated session, you will learn how to buy the right music product, quantity and mix, at the right cost and payment terms. Alan Friedman, a CPA with several music dealer clients, will give you the secret to making smart inventory buys.
Special Double Session
This session (based on John Klymshyn’s third book) is funny, practical and full of real-world examples.
Why are salespeople so maligned? Why is sales seen as anything other than an honorable profession? Klymshyn shares reliable selling conversation techniques that salespeople across the United States and Canada have adopted in order to control conversations and be persuasive, yet non-threatening. A sense of humor is essential to success in selling. Klymshyn’s wit, presentation style and personal experience in the selling life inform this interactive, fast-moving and funny session.
Send your students home with more than just a practice schedule. Record part of their lessons—and send the recording home! Demonstrate what the music should sound like. Play one of your favorite riffs. Record a duet with your student. Motivate them with music—the music that you record them playing! Encourage your teachers to take advantage of the many inexpensive, portable recording devices and storage media that you sell in your store.
Jeff Gastineau will demonstrate how to effectively incorporate recordings and other technology into your teaching studio programs.
Marty Albertson became Chairman and Chief Executive Officer of Guitar Center, Inc., in 2004. He joined Guitar Center as a salesperson in 1979 and has held various positions of increasing responsibility with Guitar Center since. Marty served first as Advertising Director and in 1984 became National Sales Manager. In 1985, Mr. Albertson became Vice President of Corporate Development, and then Vice President of Sales and Marketing in 1987. From 1990 to 1999, he served as Executive Vice President and Chief Operating Officer, was elected as a Director in 1996. Mr. Albertson served as President and Co-Chief Executive Officer from 1999 to 2004. He currently serves on the board of the Mr. Holland's Opus Foundation and is a former board member of the National Association of Music Merchants.