Denise Brassé joined NRF in 1999 as Director, Affinity Relations, was promoted to Vice President, Membership in 2002, and became Senior Vice President, Industry Relations, in 2008.

Brassé is responsible for membership recruitment and retention, educational conference content, and business development for NRF. She also manages and supports the Associate Member Advisory Council as well as the Forum for International Retail Association Executives, and oversees all member briefing conference calls as well as all communication and outreach with members and potential members.

Prior to joining NRF, Brassé had worked with diverse membership groups, including the National Association of RV Parks & Campgrounds, the American Hotel & Lodging Association, the Virginia Hospitality & Travel Association, and the Greater New Orleans Council of Camp Fire. Brassé is a graduate of Virginia Commonwealth University.