Renting items for a weekend, a day—or even an hour. Learn the tips and tricks for setting up a short-term rental program. This session is ideal for combo stores that want to connect with the local bands, schools and churches in their area. Mark Tirabasssi, author of Backline Basics and an Ohio music store retailer - Hubbard Music, breaks down the wall of rental fear as he teaches you how to start up the short-term rental extension of your store and open your eyes to this overlooked cash cow.