Want to tap into the affluent senior and baby boomer markets? Nick Rail suggests starting a New Horizons Band program or “NHB.” Nick has run his own NHB since October of 1995—with great success! “We had 33 people turn out for our initial band meeting, and today it’s a mature group of about 85 people. A majority of the original members still belong.”

There have been two marriages in the band, as well as several offshoot groups, including a brass quartet, a clarinet choir and a Dixieland band. “Best of all, we have received enormous recognition in the community for supporting this venture, not to mention rentals, sheet music and accessory sales, and oodles of pro instrument purchases,” says Nick. “It never ceases to amaze me how many dealers don’t take advantage of this program. Aside from the income it generates, it’s one of the best feel-good promotions you could be part of. Add in the income, and it’s a home run.”