Presented by Bob Popyk, Founder of Bentley-Hall, Inc. and columnist for The Music Trades Magazine

What’s easier than finding new customers? How about maximizing the ones who are already in your store? Don’t let “I’ll think about it” or “I’ll let you know” stifle your sale. Here are some ideas you can use (and share with your whole staff) to make sure you give every customer your best shot before they leave without buying!