Do your customers trust you? If the answer is "I don't know," then this session is for you. Spend 25 minutes with Jen Lowe and Tony Caporale to assess the question of "do you trust me?" and understand how to get the answer you want to hear. Get tips for using tools like social media to develop a loyal connection with current and potential customers, and learn how generosity and transparency can be the greatest means of ROI for your music products business.