Presented by George Hines, George's Music

Before you can send out an e-newsletter, you must have a list of e-mail addresses. How do you get that list? You build it—with a plan. Today’s customers are reluctant to give you their e-mail address until they know how you will use it—to their benefit. George Hines will show you how he has built an effective e-mail list and structured his messages to delight his customers and keep them “clicking through” on the special offers in his e-mails.

*Attendees can join in for one or both parts of this session, beginning at 12 p.m. and 12:30 p.m.