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Participative Selling for Music Retailers, Part 4: Presenting Products and Creating an Irresistible Choice

Location: Idea Center, Hall B Booth 5501
Time:
Sat January 17, 2:30 pm

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Now that you have built rapport with your customer and have properly qualified their needs, it’s time to present options—your products and services—offer an irresistible choice and gently guide the customer  to a decision.

In this session, Greg Billings will show you how to make your presentations dynamic, relevant and effective. Topics include  Getting Permission to Make a Presentation, Refining Your Pitch, Using the Emotional Power of Music in Your Demo, and Structuring Your Presentation to Establish Yourself as a “Caring Expert.”

 

©2010 NAMM, the National Association of Music Merchants