Test your knowledge

Test Your Selling Chops

This tests your comprehension of the "Participative Selling for the Music Retailer" course. Good Luck!

Highest Rated

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Ask for the Sale

Customers have earned the right to be asked to buy if the Sales Associate has done a proper job of assessing their...

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Handle Objections

When you ask for the sale, there are times when you will uncover objections that will lead the customer to answer...

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Seek Referrals

People buy from people who meet their expectations.  People refer others to those who exceed their...

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The Sale After the Sale

It is important to let your customers know that you are as concerned about them after the sale as you were before...

Sales

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3 Concepts of the Participative Selling Method for Music Retailers

Listen as George Hines, President of George's Music Stores, Inc., discusses the three key concepts of the Participative Selling method for...
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Establishing Purpose and Qualifying Needs (Live Session)

It's easy to make assumptions about customers.  Sometimes we fail to address the real reason why a customer visits our store.  Establishing...
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Seeking Referrals and Word of Mouth (Live Session)

People will buy from the people who meet their expectations. Don’t measure the value of your customer by the one purchase they make today....

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Presenting Features & Benefits (Live Session)

What happens when your customer says “No”?  Do you take this as a personal rejection?  It is not. Rather, it is an opportunity...

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Presenting Products and Creating an Irresistible Choice (Live Session)

Now that you have built rapport with your customer and have properly qualified their needs, it’s time to present options—your...

Greeting the Customer and Building Rapport (Live Session) thumbnail

Greeting the Customer and Building Rapport (Live Session)

Customers will buy when they feel a sense of trust and connection. In order to establish trust with your customer, you begin by building rapport....

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Why Have a Sales Training Program? (Live Session)

George Hines, George's Music, Inc., leads a six-part series at the 2009 NAMM Show, entitled Participative Selling for Music...

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The Value of Sales Training

In this segment, Kevin Cranley, President of Willis Music Company, talks about how his company has used sales training to create a consistent...

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Telephone Tactics

The goal of using the phone should be to build relationships with your customers in order to bring them into your store.  One of the top...

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The Sale After the Sale

It is important to let your customers know that you are as concerned about them after the sale as you were before the sale.  Assure them that...

© 2010 NAMM, the International Music Products Association