People will buy from the people who meet their expectations. Don’t measure the value of your customer by the one purchase they make today. Happy customers will return to make many purchases over their lifetime. And they will promote your store to their friends and family. You cannot buy word-of-mouth advertising.

George Hines will show you how to seek customer referrals so that you can make the “sale after the sale.” Topics covered in this session include the Value of a Happy Customer, Asking for a Referral, How to Implement an Ongoing Contact System, and Customers for Life.