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The Value of Sales Training

Posted December 7th, 2008 in Sales

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In this segment, Kevin Cranley, President of Willis Music Company, talks about how his company has used sales training to create a consistent experience for his customers.

Kevin Cranley is an international publisher of educational piano music with an international office in Florence, Kentucky, and eight music stores in Cincinnati, Dayton, Louisville and Lexington, KY.  Mr. Cranley discusses the value of sales training within his organization.

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