When looking to create a Web site, employ a strategy from start to finish—the site should reflect your brand. 

If you work with a consultant or purchase your domain and set up your site using a template, make sure it represents you well. The site should first and foremost be a source of information for visitors to find out about your products and direct them to the store. 

This is also your opportunity to build a customer database. Be sure to set up a “contact us” area where you can ask for customer information—first name, last name and e-mail address—so you can build a list for future communications. 

Even for those on a budget, there are many free resources to help you reach your existing customers and keep mining for new consumers who want to buy what you’re selling. 

If you’re lacking the budget for a high-dollar Web site, you can create a free Web page with basic information at wordpress.org or squidoo.com, and then send catchy e-mails to draw customers to the site and to your store.