E-mail Strategies: Tips for Targeting Your Customers to Increase Sales

Presented by Ben Blakesley, George’s Music

Using the proper e-mail techniques can make the difference between a successful e-mail campaign and a complete failure. Join Ben Blakesley from George’s Music as he shares some of his best ideas to effectively use e-mail in targeting your customers, as well as some basic e-mail do’s and don’ts to increase your sales.