Presented by Jen Lowe, BoomBoom Percussion and Panel

Guests Paul Decker, Music Villa, and Brian Ball, Ernie Ball

You know “where” to be seen…Facebook, Twitter, MySpace. You’ve created multiple accounts. And you’ve started interacting with some messages to your current fans. But it's not just about the "post" or the “tweet.” It's about actually being social, engaging and transparent. Social marketer Jen Lowe and fellow retailer panelists will present their tricks for being social, knowledgeable and accessible within the industry. They will get you thinking about who you are as a business, what you can do to build relationships and how your customers’ conversations about you can lead to new opportunities.