You know you need to establish or improve your music store’s online presence. But you may not know how much it will cost to build your Web site. Or how long it will take. Or what resources you will need. You may not even know what you need to know—yet!

In this session you will get some answers. At the very least, you will learn from two music retailers who have shared this experience. One retailer will tell you about their decision to build their Web site from the ground up. The other will tell you why they decided to let a service provider do the building for them.