Do you think you need a big store and a big staff to be successful selling over the Internet? Think again! Actually, think about what your customer wants when shopping online. Think speedy response to questions. Think easy access to information. Think product knowledge and selection. Think big! Act small!
In this session you will learn what it takes to succeed in e-commerce. Gene Joly from Musicians Friend and Guitar Center joins Bobby Boyles from Oklahoma Vintage Guitar to share their very different approaches to e-commerce. Don’t miss this session!