Moderated by Jen Lowe, BoomBoom Percussion, with Guests

You may think, songwriting—how is that related to my business? A lot ,actually! When marketing music, it’s not just about the song, it’s about the connections, the video, the clever way you might reach out to someone, the delivery of your product, etc. The same can be said for selling music products and accessories. The creative opportunities available to the independent musician and storeowner are greater than ever before—if you use the right channels. As a songwriter and businessperson, Jen Lowe and panelists discuss how the marketing model songwriters use to distribute and spread the word about their independent music—social marketing and online outlets—applies to your retail business. These panelists have successfully combined their musical and business talents to connect marketing music and marketing music products, and they will bring their music, and marketing savvy, to this out-of-the-box session.