Your customers start and end their search for music products and services using popular search engines like Google and Yahoo. Learn how Search Engine Optimization (SEO) and Search Engine Marketing (SEM) can help potential customers find your Web site more easily and drive them to your door.

Tom and Jeff will cover the basic concepts of how search engines rank your Web site and provide techniques to help you cash in on your Web site investment. Learn how keyword indexing and analytic tools can help you track your progress and measure your results.