Tips for Music Professionals 40 & Under Series: Sales & Marketing

Key sales and marketing strategies from "40 Tips for Music Professionals 40 and Under"—a NAMM U session presented at The NAMM Show 2013. The session was hosted by Cris Behrens (pictured), CJ Averwater and Ryan West of NAMM YP (Young Professionals). Use this as a checklist, and share it with your employees.

Effective, No-Cost QR Code Promotions

John Pedersen of Pedersen's Band and Orchestra first used QR codes as a promotional tool on his company's student band folders. Since then, he's seen his store's mobile app usage more than double—and he's gotten his message out to as many as 2,000 students daily. Learn about Pedersen's band-folder promotion, along with several other simple but creative uses for QR codes that have helped promote his music retail business.

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Featured Contributors

Leslie Faltin

Alan Friedman

Mike Guillot

Lauren Haas Amanfoh

John Pedersen

Lori Supinie

provides relevant and high-value educational programs for NAMM members. Free sessions at NAMM Shows — Breakfast Sessions, the NAMM Idea Center and Retail Boot Camp — and NAMM U Online highlight the best practices and ideas in the music products industry, helping MI professionals run successful businesses.