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MEMBERS ONLY VIDEO

How to Lead With Confidence When the Future Is Unclear

From navigating the shifting sands of the music industry to steering teams through external economic shocks, political upheaval and global crises, turbulence doesn’t just test your strategy, it tests your people. Sarah Yule’s career has been defined by leading in uncertain times. Through her career at Orange Amps and beyond, she’s discovered ways to build resilience, retain team motivation, foster trust and aim for clarity. In this Idea Center session, join Yule to explore practical strategies for navigating disruption — so when external forces challenge your plans, you can turn uncertainty into opportunity and maintain forward momentum. 
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MEMBERS ONLY VIDEO

3 Proven Ways to Modernize Your Store in a Digital World

How can you thrive as an independent brick-and-mortar retailer by embracing a digital-first mindset — without abandoning what makes in-store shopping special? In this NAMM Idea Center session from The 2026 NAMM Show, Mike and Miriam Risko of Mike Risko Music School shared how they implemented three powerful strategies: showroom curation with smart kiosk integration, immersive live performance spaces that double as content hubs and streamlined distribution strategies that expand inventory without expanding overhead. These aren’t theories — they’re proven systems built for improved
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MEMBERS ONLY VIDEO

How to Tell Your Brand Story on Instagram

Discover the magic of Instagram storytelling with world-leading Instagram expert Jenn Herman. Gone are the days when having a guitar simply hanging on your showroom wall was enough. Today, it's about crafting a compelling brand narrative — and Instagram is your canvas! Watch as Jenn demonstrated the process of refining your brand identity on Instagram to captivate your audience and attract more customers. Dive into strategic discussions about the power of branding and aesthetics and learn the tactics behind pinned posts, captions that connect and content types to fuel your message
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MEMBERS ONLY VIDEO

Proven Strategies for Smart, Scalable Retail Growth

Rapid growth can be exciting, but it can also stretch your team, finances and operations to the limit. At this NAMM Idea Center session from The 2026 NAMM Show, AIMM Executive Director and music retail expert Eric Matzat shared practical strategies drawn from real‑world experience. He covered how to negotiate smarter leases, manage operational strain, support team culture across multiple locations and safeguard cash flow during acquisitions. Discover tools for reducing risk, building resilient systems and creating an environment where people and performance thrive. Whether you’re
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MEMBERS ONLY VIDEO

The Best Ideas From 50 Years in Business

What does it take to stay relevant, profitable and thriving for five decades in the music products industry? In this rapid-fire NAMM Idea Center session from The 2026 NAMM Show, Gayle and Russ Beacock shared their proven ideas, traits and strategies from their indie retail powerhouse, Beacock Music, which celebrates its 50th anniversary in business this year. From simple tricks and reminders to timeless and not-so-obvious best practices, these real-world insights are designed to spark new thinking and inspire you to apply what works. Join Gayle and Russ Beacock, who run the Vancou
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MEMBERS ONLY VIDEO

Hit-Boy on Craft, Culture and Longevity

What does it take to stay relevant when the sound, the tools and the business never stop changing? In this TEC Tracks fireside chat from The 2026 NAMM Show, Hit-Boy opened up about his creative process — from building beats and collaborating with artists to shaping albums with lasting cultural impact. He discussed how emerging technologies influence his workflow and how he evaluates new tools versus trusted method — a candid look at longevity, discipline and creative leadership in the modern music ecosystem.
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MEMBERS ONLY VIDEO

Build an Unforgettable Brand Using Neuroscience

Most music businesses focus on grabbing attention, but the real challenge is staying in customers' minds long after they leave your store. This session from The 2026 NAMM Show, presented by Rande Vick of Vick Agency, revealed the 95:5 Rule — why creating lasting memories trumps momentary attention every time. Rande showed how to discover quick insights into how the brain forms and values memories, heard practical ideas to make brands “stick” through immersive experiences, sensory branding and storytelling that triggers neural coupling. Whether you run a music retail business, teac
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NAMM U provides relevant and high-value educational programs for NAMM members. Free sessions at NAMM Shows—NAMM U Breakfast Sessions, the NAMM Idea Center and Retail Summits—and NAMM U Online highlight the best practices and ideas in the music products industry, helping industry professionals grow their businesses and careers. Please read this legal disclaimer about NAMM U educational programs.