“Pent-up Demand” in Consumer Spending

| June 17, 2009

USA TODAY Reports on Consumer Confidence—Those Who Are Saving Now Will Spend Even More in the Recovery

Summer NAMM is your opportunity to prepare for the rush of consumer spending. Although the recession has caused consumers to hold off on recreational spending and making major purchases, economists predict the phenomenon of "pent-up demand" to come into play. This theory follows that the longer people pull back, it is likely they'll spend even more when their confidence in the economy returns—and it's often the key to emerging from an economic downturn. 

So visit the 119 new exhibitors and the companies you have come to know—replenish inventory, select new product lines and refocus your selling tactics for the fall and holiday selling season. Opportunity rocks at 2009 Summer NAMM in Music City USA!

http://www.usatoday.com/printedition/money/20090605/pentup05_cv.art0.htm