NAMM Reaches Highest Number of Media Placements, Ad Dollar Equivalency In the History of the Association

| February 9, 2010

In January 2010, NAMM’s public relations efforts on behalf of the industry topped the charts with the highest number of monthly media stories, readership and advertising dollar equivalency in the history of the association.

With coverage in all types of media outlets including television, web, blogs, newspapers and magazines, NAMM and its Members were featured in more than 2,700 stories, reaching a readership circulation of more than 1.5 billion people. The advertising dollar value was worth nearly $37 million—in the month of January alone.

The majority of the news coverage was focused on the NAMM Show and show-related events such as the new and innovative products being featured by exhibitors at the trade show’s first-ever product preview day, The SchoolJam USA teen battle of the bands finals competition being sponsored by NAMM for the first time during the NAMM Show to encourage more music making, and news wire announcements leading up to the annual event. The show’s events drew the attention of media such as National Public Radio, USA Today, Wired, the San Diego Union-Tribune, and CNN iReport.

The widespread media coverage helps NAMM and its Members spread the message to the public about the excitement related to making music, the benefits of making music for people of all ages, and the newest innovations coming from NAMM Member companies.